I thought that this seam needed something softer/curvy and rushed ribbon always makes a soft line down a seam.
I didn’t actually ruch the ribbon (to rush ribbon run one or 2 lines of running stitch along the ribbon and gather to required length), I wanted it to be a little more random than a gathered ruch and achieved what I wanted by scrunching the ribbon, and holding it in place under my left finger while I stitched it in place with tiny stitches…I then went back and scattered beads along its length.
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